The driver shortage is a problem for all trucking companies. As many drivers gear up for retirement, fleets need to fill their driver seats with new truckers. Unfortunately, recruiting millennials has been something of a challenge for many fleets. If trucking companies want to attract this demographic, they’re going to have to make some changes to increase their appeal.
- Simplify the application process. Many companies now offer online applications that are easy to fill out and understand. Millennials work with and use technology on a daily basis. If a trucking company’s application process can’t keep up with modern technology standards, millennials aren’t going to bother applying.
- Be more social. Millennials spend a significant portion of their day on social media. They use it to keep in touch as well as look for jobs (62%). Truckers themselves report using social media platforms daily (75%) so the opportunity for crossover is huge. Posting about job openings on social media and encouraging existing employees to share the post can help spread awareness and increase millennial interest.
- Emphasize work-life balance. Millennials are the first generation that is willing to take a cut in pay in order to be happy while working than to make more money but be miserable while doing it. Trucking companies will need to underscore aspects of the job that appeals to younger applicants such as flexible hours, the opportunity to travel and see new places, and time with family.
- Push high-tech systems. The existing pool of truck drivers may grumble about learning new technology, but millennials prefer it to antiquated systems. Trucking companies need to emphasize that driving a truck is much more than sitting behind a wheel. Highlighting apps, software, and other high-tech advancements can pique younger generations’ interest.
- Cultivate an irresistible company culture. Applicants want their potential employers to see them as more than just another resume. Millennials will overlook a smaller salary in favor of benefits and perks like mentoring programs, appreciation events, and employee outings.
Trucking companies need to address all the challenges and risks facing their operation. To learn more about managing recruitment challenges and trucking risk, contact the experts at Interstate Motor Carriers.