With Distracted Driving Month in full swing, fleets should use the month of April to identify and rectify common sources of distraction while behind the wheel. The leading and most obvious distraction is technology. Technology has made it easier than ever to stay connected with friends and family. Unfortunately, it has also led to a massive upswing in traffic accidents, injuries, and fatalities. With easy access to cellphones, the temptation to text or talk while driving is undeniable.
Many drivers think it’s acceptable to glance at a text if they don’t reply to the text. Their logic is that it only takes a few seconds to read a text, which they perceive can be done quickly and safely. However, when traveling at highway speeds, a few seconds can translate to a lot of distance traveled without their eyes on the road. Trucks traveling at 65 miles per hour will cover 285 feet in three seconds, that is almost an entire football field with drivers not looking at the road. A lot can happen in that distance!
A simple first step fleets can take it to prohibit drivers from using cellphones for texting or talking altogether while driving, including hands-free. Just because drivers aren’t using their hands to hold the phone and talk doesn’t mean the call isn’t diverting their attention. Having the distraction present increases drivers’ risk. The following are several other steps drivers can take to improve safety:
- Pull over if they need to take or place a call
- If pulling over isn’t possible, allow calls to go to voicemail or have a passenger answer if there is one present
- Identify and refrain from other distractions behind the wheel including eating, drinking, or using on-board telematics devices that aren’t vital to operating the truck
- Learn how to recognize the signs of other distracted drivers (i.e. weaving in and out of lanes, visibly on the phone or texting, food or beverage in hand, reacting too slow to traffic changes, etc.)
- Practice defensive driving to remain aware of all potential hazards that could lead to an accident
Improving drivers’ attention isn’t just a safety concern. In addition to human lives, distraction-related accidents cost fleets a significant amount of money. The fines alone can add up to $11,000 for distracted commercial drivers involved in an accident.
Fleet managers need to take precautions to ensure they aren’t pressuring drivers to operate their vehicle while distracted (i.e. conducting business while behind the wheel) and fully investigate all crashes to identify if they were related to driver distraction.
Pinpointing sources of distraction is a vital part of managing risk. However, it can be difficult to know where to start or how to implement change. Contact the experts at Interstate Motor Carrier to learn more about improving transportation safety within your fleet.