Posted on April 23, 2019
With Distracted Driving Month in full swing, fleets should use the month of April to identify and rectify common sources of distraction while behind the wheel. The leading and most obvious distraction is technology. Technology has made it easier than ever to stay connected with friends and family. Unfortunately, it has also led to a massive upswing in traffic accidents, injuries, and fatalities. With easy access to cellphones, the temptation to text or talk while driving is undeniable.
Many drivers think it’s acceptable to glance at a text if they don’t reply to the text. Their logic is that it only takes a few seconds to read a text, which they perceive can be done quickly and safely. However, when traveling at highway speeds, a few seconds can translate to a lot of distance traveled without their eyes on the road. Trucks traveling at 65 miles per hour will cover 285 feet in three seconds, that is almost an entire football field with drivers not looking at the road. A lot can happen in that distance!
A simple first step fleets can take it to prohibit drivers from using cellphones for texting or talking altogether while driving, including hands-free. Just because drivers aren’t using their hands to hold the phone and talk doesn’t mean the call isn’t diverting their attention. Having the distraction present increases drivers’ risk. The following are several other steps drivers can take to improve safety:
- Pull over if they need to take or place a call
- If pulling over isn’t possible, allow calls to go to voicemail or have a passenger answer if there is one present
- Identify and refrain from other distractions behind the wheel including eating, drinking, or using on-board telematics devices that aren’t vital to operating the truck
- Learn how to recognize the signs of other distracted drivers (i.e. weaving in and out of lanes, visibly on the phone or texting, food or beverage in hand, reacting too slow to traffic changes, etc.)
- Practice defensive driving to remain aware of all potential hazards that could lead to an accident
Improving drivers’ attention isn’t just a safety concern. In addition to human lives, distraction-related accidents cost fleets a significant amount of money. The fines alone can add up to $11,000 for distracted commercial drivers involved in an accident.
Fleet managers need to take precautions to ensure they aren’t pressuring drivers to operate their vehicle while distracted (i.e. conducting business while behind the wheel) and fully investigate all crashes to identify if they were related to driver distraction.
Pinpointing sources of distraction is a vital part of managing risk. However, it can be difficult to know where to start or how to implement change. Contact the experts at Interstate Motor Carrier to learn more about improving transportation safety within your fleet.
Posted on April 10, 2019
Trucking companies have a significant amount of data to work with when it comes to making improvements. Telematics provides insights on improving driver safety, preventative maintenance, and more. Fleets can also research the competition to see how they operate their companies. While other trucking businesses can provide benchmarks for fleets, looking to different industries can offer new insights for improvement.
What Motivates Clients?
At the end of the day, businesses need trucking companies to transport their goods, products, or cargo. However, several aspects can influence them to choose one company over another. When taking an introspective approach, trucking businesses have a tendency to tout their superior safety ratings. These are, of course, important. However, it overlooks one very significant element that any lateral (and many unrelated) industries know well already: customers don’t just want a product; they also what a relationship.
Building Lasting Relationships with Clients
When people think of exceptional customer service, the trucking industry isn’t usually the first to spring to mind. It may not even make the top ten. To address this, trucking companies need to look to businesses that cultivate successful relationships with their customers. For bigger brands, it’s a simple matter to look up their business model online and make relevant changes. There is plenty of information about well run companies like Apple, Amazon and Microsoft available for fleets to review and assimilate.
However, smaller companies often crack the code on stellar customer service faster. Company leadership can reach out to small business owners and ask for an informal meeting. This can be as simple as getting a cup of coffee or lunch. This creates the opportunity to ask questions about how they surpass customer expectations and gain repeat customers while continuing to grow.
Translating External Experiences to the Trucking Industry
Some industries are too disparate from trucking to have many lessons that will carry over with ease. However, taking an inward approach will yield stale ideas and stagnating service. Interstate Motor Carriers knows that providing a service is only half the equation to running a successful transportation company. We work with trucking companies every day to manage their risks, reduce losses, and solve challenging problems with innovative solutions. Contact us to learn how we can help your trucking business.
Posted on January 14, 2019
Fuel represents one of the leading costs for operating a fleet. While there are several ways fleets can tackle the issue, some are more effective than others. Fleets that want to make meaningful reductions to their fuel expenses should consider the following:
- Reduce out of route (OOR) miles. Truckers often end up driving miles they didn’t need to due to inefficient delivery schedules. Optimizing routes can save thousands of dollars and reduce the amount of time drivers are on the roads, and away from their families.
- Fuel Use and Theft. The cost of fuel theft and unauthorized purchases can take a toll on a trucking company’s bottom line. Fuel efficiency modules can help monitor fuel consumption, fuel economy, and more to flag any abnormalities. Monitoring fuel cards can help combat this issue as well as fleets can identify when drivers used their cards without the vehicle being present.
- Watch the speed. Speeding takes its toll at the gas pump. Increasing highway cruising speed from 55 mph to 75 mph can raise fuel consumption as much as 20%. Truckers can improve gas mileage between 10 – 15% by driving at 55 mph instead of 65 mph. While that may not seem like much for one driver, multiply that cost differential by the total number of drivers in a fleet and the gallons used over the course of a year, and it adds up quickly. Incentivize truck drivers to keep their speed in check.
- Address idle times. If a truck’s engine is running, it’s consuming fuel. Fleet management solutions can help trucking companies identify when excessive idling occurs. Some of the most common sources of idling include letting the engine warm up for too long, leaving the engine running during deliveries, and turning on the engine to operate the radio or other equipment. Encouraging drivers to limit their idle times while rewarding those who do so can help reduce this problem.
- Perform better maintenance. Companies sometimes delay preventative maintenance because the schedule causes disruption to their workflow. However, staying on top of maintenance, and making sure drivers check tire pressure regularly, allows vehicles to remain in top condition and consume less fuel. For every 10 percent that tires are underinflated, there is a 1 percent reduction in fuel economy. For fleets, that number really adds up over the course of a year.
Managing fuel costs will help fleets maximize profitability. Interstate Motor Carriers is committed to helping fleets solve challenging problems while reducing losses and keeping risk in check. To learn more about how we can help your trucking company, contact us today.