Posted on April 10, 2019
Trucking companies have a significant amount of data to work with when it comes to making improvements. Telematics provides insights on improving driver safety, preventative maintenance, and more. Fleets can also research the competition to see how they operate their companies. While other trucking businesses can provide benchmarks for fleets, looking to different industries can offer new insights for improvement.
What Motivates Clients?
At the end of the day, businesses need trucking companies to transport their goods, products, or cargo. However, several aspects can influence them to choose one company over another. When taking an introspective approach, trucking businesses have a tendency to tout their superior safety ratings. These are, of course, important. However, it overlooks one very significant element that any lateral (and many unrelated) industries know well already: customers don’t just want a product; they also what a relationship.
Building Lasting Relationships with Clients
When people think of exceptional customer service, the trucking industry isn’t usually the first to spring to mind. It may not even make the top ten. To address this, trucking companies need to look to businesses that cultivate successful relationships with their customers. For bigger brands, it’s a simple matter to look up their business model online and make relevant changes. There is plenty of information about well run companies like Apple, Amazon and Microsoft available for fleets to review and assimilate.
However, smaller companies often crack the code on stellar customer service faster. Company leadership can reach out to small business owners and ask for an informal meeting. This can be as simple as getting a cup of coffee or lunch. This creates the opportunity to ask questions about how they surpass customer expectations and gain repeat customers while continuing to grow.
Translating External Experiences to the Trucking Industry
Some industries are too disparate from trucking to have many lessons that will carry over with ease. However, taking an inward approach will yield stale ideas and stagnating service. Interstate Motor Carriers knows that providing a service is only half the equation to running a successful transportation company. We work with trucking companies every day to manage their risks, reduce losses, and solve challenging problems with innovative solutions. Contact us to learn how we can help your trucking business.